Email marketing is powerful because it builds long-term relationships. Devan Ciccarelli. We’ll start with B2B email marketing examples from the top of the funnel and work our way through the entire customer journey to help you increase engagement and deliver better results from your email marketing strategy. However, every single business has one thing in common—they are all run by humans! Create a personalized email, and invite them to a live demo. They also add in a bright red call to action, so that their customers can quickly re-engage with their product. B2B re-engagement email examples 10. Otherwise, you risk being fined by the GDPR. Great collection of B2B email marketing examples! How to implement: An unsubscribe feature is a standard, out-of-the-box solution in every email marketing software. The template below is an example of how this could work for a cold B2B email: Subject: What you should know about [service (e.g., payroll, inside sales, marketing)] Hey [First Name], Our free plan lets you send up to 12,000 emails per month, with exclusive access to email automation, advanced segmentation and campaign reports. Therefore, it makes sense to invite potential customers to a personalized demo with a sales rep. As part of their social selling campaign, LinkedIn not only sends a personalized email invite addressed to me by name, but they also signed off with an image from one of their sales reps. What exactly does a good B2B marketing email look like? In an upsell email, you offer an upgrade or premium services or add-ons to increase your service’s functionality. Email Blast Examples: The B2B Guide to Email Marketing These days B2B marketers have to choose from a seemingly endless selection of different campaign options. Confirming the opt-in status of your contacts is considered as a B2B re-engagement strategy. Really nice article to read. Come up with important information from the personal accounts of your users like statistics, credit score, activity on social media, and whatnot. Great post! Use them as inspiration to up the ante in your next B2B … I love the Buffer and Unbounce email campaigns the most! By doing this, they position themselves as the company with the most valuable firsthand knowledge about how jobs best get done and what individuals need from the modern-day workspace. The chances are that your audience may not have had the time or resources to attend. Each time a new user signs up for a free trial of their service, you get this email. More Email Templates & Guides: 2010 - 2021 © MailerLite. Paulius15 min readTips and resourcesAugust 24, 2020. Putting in the time to create helpful, informative emails for prospects—in addition to moving them through the sales funnel—can only help your sales numbers. Hope that helps! Thanks for sharing these great email examples. Fantastic list of email examples. You’re doing a great job with these B2B email marketing articles. When to send: Quarterly or two times per year. For example, take a piece of content that performed well, and on a topic you are comfortable talking about, and then send an email to your subscriber list with an invite to a webinar. If you found this post valuable, please tweet about it here! Make sure you highlight the benefits of why someone should switch, and make the process easy to do once they click the CTA in the email. According to Epsilon, approximately 40% of your email list in inactive! When most people step into the office, something strange happens. 3 B2B Email Newsletter Examples. When you sign up on their web form, Buffer's welcome email includes links to their support email address and a link to their Twitter profile. Thanks for sharing your great information and examples! In fact, during a live AMA (ask me anything) on Inbound.org, Peep went as far as saying 80% of his conference ticket sales come from his email list! Email subject lines, for example. Here you have provided a great piece of knowledge. By offering valuable content, they help their B2B audience stay on top of their game. If you’re attending conferences and business-to-business events, let your audience know about it! Email marketing plays an important role, but many businesses (including mine) failed in some important factors (like you mentioned). If your email subscribers are no longer active, use the Dropbox email marketing example to re-engage them and build a thriving business. No disrespect to our IT colleagues, but they aren’t marketers. A study by BrightCove and Content Marketing Institute found that meeting potential customers is the most effective tactics for B2B marketers’. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. WeWork is an incredible B2B company example that continually evolves the research behind office spaces and how thousands of different businesses use them. So when you are planning your B2B email campaign, balance the business benefits with a human, empathetic voice. However, as long as you have an email template ready to use, it can be processed each time a customer downgrades or cancels their account. Most B2B email marketing fails to excite its audience because it focuses too much on the rational, business points without adding the human, emotional aspects that are necessary to build a genuine relationship. 1. The company: Medical device manufacturer. This is just one of the B2B email marketing examples that show that complementing your email design with a … It's hard to find good content on email marketing, but this post and the examples you provide are great! This statement makes it clear it won’t be, or at least attempts to do so. However, a lot of the email design best practices retailers use to capture attention in the inbox still apply. Here are some questions to ask before you send any email out: The next time you update your product, send an email to your subscribers with a list of changes/ updates. That said, the trick to breaking through the clutter of B2B email marketing to connect with your clients is to turn off your business self. Thanks for sharing! Check out this video below, which shows you how to do it with MailerLite. What makes this email template even better is that they offer the option to cancel at anytime. According to Chiefmarketer, 87% of B2B companies rely on email marketing as a channel for lead generation, while 31% claim that email campaigns have the greatest effect on their sales. What are they interested in? When to send: Bi-monthly or quarterly. B2B or business-to-business email marketing is the concept that includes the exchange of information, products or services between two or more companies through conversational emails. Sending an introduction email can be done by finding a prospect's email address on their company's website or through using the paid InMail service on LinkedIn.com. Thanks for sharing these examples. Instead of sending them all a mass email, you have a much better chance of winning their trust, loyalty, and business by speaking to each person’s specific needs. Asana. The results are the most important part of a case study. So to help more of you reap the benefits of welcome emails – and to give those of you already using them some ideas for improvements – here are 12 best practices for B2B welcome emails, complete with a slew of examples. You can use Google surveys, which is free or a paid tool, like Survey Monkey. It shapes the bulk of your lead generation activity. The emails for the needs of a b2b sale are written and framed keeping several factors in the mind. Generate a report or other content, and use an email marketing campaign as one of the distribution channels. But there’s one big challenge. Example - Dashbot Analytics Cold Outreach B2B Email Learn more tricks to writing better emails: Sign up for my newsletter to get weekly insider tips to learn how to become a good SUPERHERO writer. Great list of email examples - especially the examples from Buffer! Come up with important information from the personal accounts of your users like statistics, credit score, activity on social media, and whatnot. You can send an email to offer them a discount if they opt to pay bills annually rather than monthly. And for your event, get your best sales people ready to meet and greet future customers! Email marketing is powerful because it builds long-term relationships. Sage have also run effective B2B direct mail campaigns which are fun. Share what’s happening, and help your clients to get even better at their jobs. Confirming the opt-in status of your contacts is considered as a B2B re-engagement strategy. (This email template works well for lead nurturing or customer marketing campaigns). With a clean UI that states the next steps, new users need to take. So for prospects that were not sure whether SumAll was the right fit for their business, announcing this kind of news is likely to have a more positive impact. Here are a few high-energy, fun, and fantastic B2B email marketing examples: Flywheel: Hey there, Good Looking’! As the leading European CRM provider, SuperOffice is trusted and used by more than 6,000 companies. In in the mid-19th century, newspaper vendors would shout out when there was newer “news”. Have you introduced a new feature? "The role of email as a measurable, cost-effective marketing channel is clear." Email marketing for NGO’s; Have fun! Marketing emails are a great way to place new products or features front-and-centre in customer’s view. However, email is often the most surefire way to get your name or your company’s name in front of your B2B prospects; nearly half of all employees check their work email every few hours. 1) Send the welcome email immediately. Not bad for a single, click. Xero – another B2B accountancy software, has run this successful campaign. 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